Selected Work

Four problems. Four systems.

A mix of AI-powered builds, strategic redesigns, and operational overhauls. Every engagement starts the same way: find the real problem first, then build the fix.

01 / Offer Redesign

3-Year Revenue Target. Six weeks.

Founder-Led Coaching Practice

"The offer wasn't converting because she didn't know who she was talking to. We reoriented the entire strategy around her strengths and the right client. Revenue followed immediately."

Outcome
6 wks
To hit a 3-year revenue target
1
New community launched in weeks
The problem

The business existed but wasn't growing. Effort was not the issue — the founder was putting in the work. The real issue was that the entire strategy was built around a model that didn't fit how she actually thinks or what she's actually good at.

What I did

Diagnosed the strategic misalignment, defined the ideal client, rebuilt the offer and pricing around her actual strengths, and launched a new community concept inside two weeks.

What changed
  • Strategy realigned around founder's actual strengths, not a generic model
  • New online community concept developed and launched in under two weeks
  • Work became sustainable — the founder enjoyed doing it, which changed execution speed
  • 3-year revenue milestone hit in 6 weeks post-relaunch
02 / Payments Rebuild

International Payments That Don't Break.

Bravely · HR Tech

A venture-backed HR tech startup's international payment process was breaking under scale. I rebuilt it end-to-end. Cycle time went from two days to two hours.

Outcome
94%
Reduction in pay cycle time
<0.5%
Error rate
2 → 0
Days of manual reconciliation
The problem

The company was running international contractor payments through a patchwork of spreadsheets, manual FX conversions, and copy-paste workflows. As the contractor base grew, the process broke weekly. Errors compounded, and reconciliation was eating two full days of ops time per cycle.

What I did

Mapped the end-to-end flow, identified where errors were entering the system, rebuilt the payment pipeline with automated FX and validation, and documented the entire process so the ops team could run it without me.

What changed
  • Pay cycle time cut from 2 days to 2 hours — a 94% reduction
  • Error rate brought under 0.5%, down from regular weekly incidents
  • Zero manual reconciliation required post-handoff
  • Full documentation and team training so the system runs without me
03 / Client Onboarding

90 Minutes of Manual Work. Under 10.

Founder-Led Service Business

Every new client was triggering 90 minutes of repetitive setup work. I built a fully automated intake-to-onboarding flow with zero manual handoffs.

Outcome
90 → <10
Minutes per new client
0
Manual handoffs after sign
6–9 hrs
Saved per client over the engagement
The problem

Contract, payment, welcome docs, kickoff scheduling, and dashboard setup were all handled manually and across three different tools. New clients sat in limbo while the founder scrambled in the background. First impressions suffered, and renewal conversations got missed.

What I did

Redesigned the onboarding flow end-to-end. Contract, payment, and kickoff link trigger in sequence the moment a client signs. A branded client dashboard populates automatically. Session notes post to the client workspace after every call. Renewal prompts fire before the package runs out.

What changed
  • Time per new client: from 90 minutes to under 10
  • Zero manual steps required after a client signs
  • Personalized welcome reaches the client before they refresh the page
  • Renewal prompts fire automatically — no more missed conversations
  • Clean audit trail of everything a client bought and when
04 / 30-Day Sprint

From Frozen to a Clear Roadmap.

Solo Founder · Professional Services

A founder who was busy but not moving. A structured 30-day engagement surfaced every real blocker and replaced paralysis with a prioritized 90-day plan she could execute.

Outcome
30 days
Frozen → focused
90-day
Roadmap delivered
1
New program structure shipped
The problem

She was watching peers in the same field charge more and sign more clients, and couldn't figure out why the gap existed. Overwhelm was the symptom. Lack of direction was the cause.

What I did

Rebuilt the program structure, clarified how to talk to potential clients, and organized the day-to-day operations of the business. The work wasn't complicated — it was clarifying.

What changed
  • New program structure designed and launched
  • Clearer language for prospect conversations — more calls converting
  • Organized daily operations — overwhelm replaced with direction
  • A 90-day execution plan she could work through without me in the loop
"The overwhelm didn't lift because I worked harder. It lifted because I had a direction."
AI Workflows

Built, tested, documented.

Real workflows running against real data. Each one shows the full loop: design, build, QA, and handoff documentation.

Live

Smart CEO Digest · Monday morning, automated.

Your week starts with a brief, not 45 minutes of reconstruction. MRR, pipeline, wins, blockers — pulled, analyzed, and written into a plain-language summary before your coffee cools.

Monday · Manual
  • ~10 min · Pull up last week's metrics
  • ~15 min · Chase Slack threads for what happened
  • ~10 min · Check email and CRM for client updates
  • ~10 min · Try to synthesize what actually matters
Monday · Automated
  • Data loads automatically — MRR, pipeline, wins
  • Claude reads, analyzes, flags risks
  • Plain-language brief written and delivered
  • You read it with your coffee. That's it.
45+ min
Saved every Monday
~39 hrs
Recovered per year
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Live

Client Onboarding · Signed to settled in minutes.

The first thing a new client experiences is a signal of how organized you are. This system makes that signal effortless — contract, payment, welcome, dashboard, and renewal prompts all trigger automatically.

The old way
  • Chasing contracts and payments across three tools
  • Manually building welcome docs every time
  • New client in limbo while you scramble
  • No clear record of what they actually bought
  • Losing track of calls until renewal is too late
The new way
  • Personalized welcome before they refresh the page
  • Contract, payment, kickoff link sent in sequence
  • Private client dashboard — organized, branded, theirs
  • Call notes post to their workspace automatically
  • Renewal prompted before calls run out
6–9 hrs
Saved per client
~0
Manual steps after sign

If any of this sounds like your problem, let's talk.

No pitch, no deck — just an honest look at where you are and whether I'm the right fit.

Get in touch